Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Cross-cultural management : an introduction / David C. Thomas, Kerr Inkson

Livre | Thomas, David C.. Auteur | 2022

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Working GlobeSmart : 12 people skills for doing business across borders / E...

Livre | Gundling, Ernest. Auteur | 2010

"Learn how to apply a new set of cultural competencies to successfully cross national or cultural boundaries. Working GlobeSmart shows how global people skills add value to global business and captures the essence of what global l...

Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo

Livre | 2003

Knowledge-driven work : unexpected lessons from Japanese and United States ...

Livre | Cutcher-Gershenfeld, Joel (1956-....). Auteur | 1998