Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti

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Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti

Livre

Edited by Routledge. Abingdon - 2012

Language: anglais
Physical description: 1 volume (xxxviii-540 pages) ; ill., couv. ill. en coul. ; 25 cm

Publication date: 2012

Contributors: Peñaloza, Lisa. Éditeur scientifique
Toulouse, Nil. Éditeur scientifique
Visconti, Luca M.. Éditeur scientifique

ISBN: 978-0-415-60682-0 ; 0-415-60682-9 ; 978-0-415-60683-7 ; 0-415-60683-7
EAN: 9780415606837 ; 9780415606820

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