Foundations of marketing / William M. Pride and O.C. Ferrell.

Livre | Pride, William M. | 2021 - Ninth edition.

This ninth edition of 'Foundations of Marketing' blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artific...

Ethical decision making in business : a managerial approach / John Fraedric...

Livre | Fraedrich, John. Auteur | 2013 - 9e édition

Business : a changing world / O.C. Ferrell, Geoffrey Hirt, Linda Ferrell

Livre | Ferrell, O. C. | 2006 - 5th ed.

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Le lobbying / Pierre Bardon et Thierry Libaert

Livre | Bardon, Pierre (1948-....). Auteur | 2012

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...