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Foundations of strategy / Robert M. Grant and Judith Jordan
Livre
Edited by Wiley and Sons. Hoboken, N.J. - 2012
Preface. The concept of strategy. Industry analysis. Resources and capabilities. The nature and sources of competitive advantage. Business strategies in different industry and sectoral contexts. Technology-based industries and the management of innovation. Corporate strategy. Global strategies and the multinational corporation. Realising strategy. Current trends in strategic management. Glossary. Index.
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