/5
0 avis
Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
Livre
Edited by Pearson Education. New York - 2013
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
Vérification des exemplaires disponibles ...
Se procurer le document
Vérification des exemplaires disponibles ...
Autre format
Issus de la même oeuvre
Suggestions
Du même auteur
Du même sujet
![Le biais comportementaliste / Henri Bergeron, Patrick Castel, Sophie Dubuisson-Quellier... [et al.] | Bergeron, Henri (1966-....) - sociologue. Auteur](https://covers.syracuse.cloud/Cover/ICTL/MONO/HqwCNkQIaV_f8iAqxAPjBA2/9782724622409/MEDIUM?fallback=https%3a%2f%2fbibliotheque.univ-catholille.fr%2fui%2fskins%2fICTL%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_MEDIUM.png "Plus d'infos sur 'Le biais comportementaliste / Henri Bergeron, Patrick Castel, Sophie Dubuisson-Quellier... [et al.]'")
![Marketing management / [Philip] Kotler, [Kevin] Keller | Kotler, Philip (1931-....). Auteur](https://covers.syracuse.cloud/Cover/ICTL/MONO/4ZwUTyDjro5pM6qlLRGsTg2/9782326001688/MEDIUM?fallback=https%3a%2f%2fbibliotheque.univ-catholille.fr%2fui%2fskins%2fICTL%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_MEDIUM.png "Plus d'infos sur 'Marketing management / [Philip] Kotler, [Kevin] Keller'")
Chargement des enrichissements...