Designing a seamless shopping journey through omnichannel retailer integrat...

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Cocco, Helen | 2022-11

Little is known about how omnichannel retailers should integrate their channels to provide their customers with seamless shopping journeys, or how this can impact desirable consumer behaviors. This gap in knowledge can be of signi...

Marketing research with SAS Enterprise Guide / Kristof Coussement, Nathalie...

Livre | Coussement, Kristof (1982-....). Auteur | 2011

Marketing research with IBM SPSS statistics : a practical guide / Karine Ch...

Livre | Coussement, Kristof (1982-....). Auteur | 2016

« Conciliation vie privée vie professionnelle » : plusieurs termes pour une...

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Verstaevel, N. | 2020-12-31

The role of the leverage effect in the price discovery process of credit ma...

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Zimmermann, Paul | 2021-01-31

Combating climate change and controlling energy demand: introduction to the...

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Aubrée, Loïc | 2017-07-28

International audience

New indices to characterize drawing behavior in humans (Homo sapiens) and c...

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Martinet, Lison | 2021

International audience

Uncovering the dark side of gamification at work: Impacts on engagement and...

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Hammedi, Wafa | 2021-01-31

Liquidity events and VC-backed academic spin-offs: The role of search allia...

Archive ouverte: Article de revue

Bruneel, Johan | 2020-12-31

International audience