Is extreme response style domain specific? Findings from two studies in fou...

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Cabooter, Elke | 2017-11

International audience. Extreme response style (ERS) may bias responses and hamper the validity of conclusions in substantive research. ERS can be controlled for by using an additional (random) sample of response st...

When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their N...

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Weijters, Bert | 2018-10

International audience. Generic price terms such as cheap, not expensive, not cheap, and expensive are used frequently in marketing, but little is known about how consumers interpret them. In typical consumer contex...

The Light = Healthy Intuition

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Li, Yi | 2021-05-02

International audience. This research documents a “light = healthy” intuition, such that consumers perceive foods that weigh less are healthier than their heavier counterparts with the same serving size. Subsequentl...

Ethics and cancer: main theme in human and social sciences in a first-degre...

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Aiguier, G. | 2013-06-15

International audience

Reinventing science and technology entrepreneurship education: The role of ...

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Yami, Saïd | 2021-03

International audience

« Conciliation vie privée vie professionnelle » : plusieurs termes pour une...

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Verstaevel, N. | 2020-12-31

The role of the leverage effect in the price discovery process of credit ma...

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Zimmermann, Paul | 2021-01-31

Combating climate change and controlling energy demand: introduction to the...

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Aubrée, Loïc | 2017-07-28

International audience

New indices to characterize drawing behavior in humans (Homo sapiens) and c...

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Martinet, Lison | 2021

International audience