COO in print advertising: Developed versus developing market comparisons

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Zeugner-Roth, Katharina Petra | 2020-11

International audience. Country-of-origin (COO) research is criticized for its lack of practical relevance. Literature largely focuses on consumers' responses to COO, while relatively little is known about whether a...

Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as ...

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Zeugner-Roth, Katharina Petra | 2015-06

International audience. Consumers' preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consume...

Ethics and cancer: main theme in human and social sciences in a first-degre...

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Aiguier, G. | 2013-06-15

International audience

Reinventing science and technology entrepreneurship education: The role of ...

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Yami, Saïd | 2021-03

International audience

« Conciliation vie privée vie professionnelle » : plusieurs termes pour une...

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Verstaevel, N. | 2020-12-31

The role of the leverage effect in the price discovery process of credit ma...

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Zimmermann, Paul | 2021-01-31

Combating climate change and controlling energy demand: introduction to the...

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Aubrée, Loïc | 2017-07-28

International audience

New indices to characterize drawing behavior in humans (Homo sapiens) and c...

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Martinet, Lison | 2021

International audience