Political ideology and health risk perceptions of food

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Boeuf, Benjamin | 2019-09

International audience. RationaleAlthough food companies increasingly refer to moral values, such as patriotism and social justice, in their marketing efforts, little is known about how appealing to consumers' polit...

The impact of mortality anxiety on attitude toward product innovation

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Boeuf, Benjamin | 2019-11

International audience. Threatening environmental stimuli, such as terror attacks, armed conflicts and death imagery in advertising, have been shown to positively affect consumer attitudes and behaviors toward produ...

Posting from beyond the grave: An autopsy of consumer attitudes toward prom...

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Boeuf, Benjamin | 2017-12

International audience. It is now common for consumers to mourn and commemorate deceased celebrities on social networking sites (SNS). In addition to grieving messages, however, celebrities' posthumous SNS increasin...

Ethics and cancer: main theme in human and social sciences in a first-degre...

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Aiguier, G. | 2013-06-15

International audience

Reinventing science and technology entrepreneurship education: The role of ...

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Yami, Saïd | 2021-03

International audience

« Conciliation vie privée vie professionnelle » : plusieurs termes pour une...

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Verstaevel, N. | 2020-12-31

The role of the leverage effect in the price discovery process of credit ma...

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Zimmermann, Paul | 2021-01-31

Combating climate change and controlling energy demand: introduction to the...

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Aubrée, Loïc | 2017-07-28

International audience

New indices to characterize drawing behavior in humans (Homo sapiens) and c...

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Martinet, Lison | 2021

International audience