Ethical consumption : practices and identities : a realist approach / Yana ...

Livre | Manyukhina, Yana. Auteur | 2018

Theorising the ethical consumer. Analysing consumption : toward an integrated approach. Ethical consumption and critical realism. Ethical consumption as a reflexive life project. Studying the ethical consumer. Studying consumption...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Analyse de marché : de la définition au diagnostic / Véronique Boulocher, S...

Livre | Boulocher-Passet, Véronique (19..-....). Auteur | 2017 - 5e édition

"Véritable clé de voûte du marketing, le marché est à la fois l'expression des besoins des consommateurs et des actions des entreprises. Mais, comment analyser un marché, comment déceler ses opportunités et ses menaces ? Seule la ...

Who moved my cheese? : an amazing way to deal with change in your work and ...

Livre | Johnson, Spencer (1938-2017). Auteur | 2001

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Corporate social responsibility : doing the most good for your company and ...

Livre | Kotler, Philip (1931-....). Auteur | 2005