Strategic marketing : a European approach / Jean-Jacques Lambin

Livre | Lambin, Jean-Jacques (1933-....). Auteur | 1993

Market-driven management : strategic and operational marketing / Jean-Jacqu...

Livre | Lambin, Jean-Jacques (1933-....). Auteur | 2000

Market-driven management : strategic and operational marketing / Jean-Jacqu...

Livre | Lambin, Jean-Jacques (1933-....). Auteur | 2007 - 2nd edition, [English ed.].

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Valuation : measuring and managing the value of companies : [University Edi...

Livre | Koller, Tim. Auteur | 2020 - 7e édition

"Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its s...

Mathématiques tout-en-un : 2e année MP : cours et exercices corrigés / Jean...

Livre | Ruaud, Jean-François. Auteur | 2004 - 2e édition

L' essentiel du droit commercial : fiches de cours et exercices corrigés / ...

Livre | Prevost-Bucchianeri, Anne (19..-....). Auteur | 2016

"Cet ouvrage propose en 28 fiches de s'initier au droit commercial et de vérifier immédiatement si les connaissances sont maîtrisées grâce à des cas pratiques et des QCM corrigés. Bon complément au cours, il constitue également un...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...