Le grand livre du marketing / Jean-Marie Ducreux

Livre | Ducreux, Jean-Marie. Auteur | 2011

Le grand livre de la stratégie / Abate René, Jean-Marie Ducreux, Nicolas Ka...

Livre | Abate, René. Auteur | 2008

Strategic Management / Frank T. Rothaermel

Livre | Rothaermel, Frank T.. Auteur | 2021 - Fifth edition

Competitive advantage : creating and sustaining superior performance / Mich...

Livre | Porter, Michael E. (1947-....) - économiste. Auteur | 1985

Competitive strategy dynamics / Kim Warren

Livre | Warren, Kim. Auteur | 2002

Le grand livre de la stratégie / Abate René, Jean-Marie Ducreux, Nicolas Ka...

Livre | Abate, René. Auteur | 2008

Strategic brand management : lessons for winning brands in globalized marke...

Livre | John, Deborah Roedder. Auteur | 2018

Preface. About the authors. Introduction to brand management. Importance of brands and brand management. The blip model: a framework for brand management. Understanding brands and brand meanings. Brands vs. products : types of bra...

Exploring strategy.

Livre | Whittington, Richard (1958-....) - Thirteenth edition

Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer ca...