Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, con...

Le biais comportementaliste / Henri Bergeron, Patrick Castel, Sophie Dubuis...

Livre | Bergeron, Henri (1966-....) - sociologue. Auteur | 2018

Toute une série de biais cognitifs nous empêchent de prendre des décisions rationnelles : conformisme, aversion pour la perte, surestime de soi, préférence pour le court terme, etc. Ce crédo des économistes et des psychologues com...

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell...

Livre | Koehn, Nancy Fowler (1959-). Auteur | 2001

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom

Livre | Lindstrom, Martin (1970-....). Auteur | 2010 - 2e édition

Nordic consumer culture : state, market and consumers / edited by Søren Ask...

Livre | Askegaard, Søren. Éditeur scientifique | 2019

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and...