Principles & practice of marketing / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2006

Marketing essentials / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studie...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Les plans marketing : comment les établir ? : comment les utiliser ? / Malc...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2004

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon...

Livre | Dibb, Sally. Auteur | 2008

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sec...

Fundamentals of strategy / Gerry Johnson.., Richard Whittington,.. Kevan Sc...

Livre | Johnson, Gerry (19..-....). Auteur | 2012 - Second edition

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | Abell, Derek F (1938-....). Auteur | 1979

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., ...

Livre | 2011 - 7th ed.