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Children as Consumers : a psychological analysis of the young people market / Barrie Gunter and Adrian Furnham
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Edited by Routledge - 1998
The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stage of consumer development which children pass through and examines the key sources of influence upon young people's consumer socialisation. Barrie Gunter and Adrian Furnham examine the kinds young people consume, how they use their money, how they respond to different types of advertising, and whether they need to be protected through special legislation and regulation. They also examine market research techiques which can work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing. -Editeur.
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