0 avis
Persuasion : the hidden forces that influence negotiations / Jasper Kim
Livre
Edited by Routledge - 2018
La p. de garde indique : "Persuasion: The Hidden Forces that Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines--psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others--from leading experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"--but "how to think" in a persuasion, influence, and negotiation context--across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century."
Foreword. Part I. Behavioralists: pride and prejudice : 1. Influences: inside the invisible influences of persuasion. 2. Judgments: the mind's surprising shortcuts toward judgments. 3. Biases: the blind side of hidden biases. 4. Perceptions: how perceptions bend realities. Part II. Rationalists: sense and sensibility : 5. Strategies: knowing when to keep calm and carry on. 6. Expectations: how to value great expectations. 7. Elements: creative ways to supersize the pie. 8. Reasonings: making sense of nonsensical statements. Index.
Autres documents dans la collection «Routledge focus on business and management (Print)»
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même sujet
Du même domaine
