Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse

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Campbell, David J.. Auteur

Edited by Palgrave Macmillan. New York - 2011

"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"--

Machine generated contents note:. PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS. Chapter 1: Strategy and strategic management. PART 2: INTERNAL ANALYSIS. Chapter 2: The business organisation: competences and activities. Chapter 3: Human resources and culture. Chapter 4: Financial analysis and performance indcators. Chapter 5: Products and markets. PART 3: EXTERNAL ANALYSIS. Chapter 6: Analysis of the macroenvironment. Chapter 7: Analysis of the competitive environment. Chapter 8: Competitive advantage: strategies, knowledge and core competences. PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT. Chapter 9: Evaluation and selection of strategies. Chapter 10: Strategic implementation. Chapter 11: Strategic development: direction and mechanisms. Chapter 12: Quality, operations, performance and benchmarking. Chapter 13: International and global strategies. Chapter 14: Social responsibility and business ethics. Chapter 15: Strategic management: present and future trends. Glossary of key terms. Index.

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