Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Emotional branding : the case of Big Brother in France : a project study / ...

Livre | Berrada, Mehdi. Auteur | 2010

No filter : how Instagram transformed business, celebrity and culture / Sar...

Livre | Frier, Sarah. Auteur | 2020

The extraordinary inside story of how Instagram took over the world. In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. Ten years la...

The art of successful brand collaborations : partnerships with artists, des...

Livre | Michel, Géraldine (19..-....) - professeure en marketing et stratégie d'entreprise. Auteur | 2020

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a p...

Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globall...

Mercator : tout le marketing à l'ère de la data et du digital / Baynast, Le...

Livre | Baynast, Arnaud de (19..-....). Auteur | 2021 - 13e édition

"Pourquoi Mercator est-il le livre de marketing le plus vendu en France ? Mercator est l'ouvrage le plus complet. Il couvre tous les fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et d...