How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

No filter : how Instagram transformed business, celebrity and culture / Sar...

Livre | Frier, Sarah. Auteur | 2020

The extraordinary inside story of how Instagram took over the world. In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. Ten years la...

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawa...

Livre | Kotler, Philip (1931-....). Auteur | 2017

The art of successful brand collaborations : partnerships with artists, des...

Livre | Michel, Géraldine (19..-....) - professeure en marketing et stratégie d'entreprise. Auteur | 2020

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a p...

Digital marketing strategy : an integrated approach to online marketing / S...

Livre | Kingsnorth, Simon. Auteur | 2022 - 3rd edition

The thank you economy / Gary Vaynerchuk

Livre | Vaynerchuk, Gary (1975-....). Auteur | 2011

It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what...