New luxury management : creating and managing sustainable value across the ...

Livre | Rigaud, Emmanuelle (1966-....). Auteur. Éditeur scientifique | 2017

The luxury strategy : break the rules of marketing to build luxury brands /...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2009

The luxury strategy : break the rules of marketing to build luxury brands /...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2012 - 2nd edition

Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock,...

Livre | 2017

La 4e de couv. indique : "Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers...

Omni-personal luxury : how to transform your luxury business for the digita...

Livre | Schmitt, Rebecca. Auteur | 2022

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one wit...

Luxury retail management : how the world's top brands provide quality produ...

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 2012

Chapter 1 : Luxury and Brand Power. Chapter 2 : The Distribution Models of Luxury. Chapter 3 : The Different Outlets of Luxury Distribution. Chapter 4 : The Internet as a Channel of Distribution. Chapter 5 : Luxury Store Location....