Marketing communications : theory and applications / John R. Rossiter and Steven Bellman

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Marketing communications : theory and applications / John R. Rossiter and Steven Bellman

Livre

Edited by Pearson-Prentice Hall. Frenchs Forest, NSW - 2005

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A

Note

Includes index

Language: anglais
Physical description: xviii, 500 pages ; illustrations ; 26 cm

Publication date: 2005

Contributors: Bellman, Steven. Auteur

ISBN: 1-74103-269-5 ; 978-1-74103-269-7
EAN: 9781741032697

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