The indestructible brand : crisis management in the age of social media / Venke Sharma, Hushidar Kharas | Sharma, Venke. Auteur
/5

0 avis

The indestructible brand : crisis management in the age of social media / Venke Sharma, Hushidar Kharas

Livre

Sharma, Venke. Auteur | Kharas, Hushidar. Auteur

Edited by SAGE - 2017

The age of crisis. Creating a crisis-ready organization. Building a crisis playbook. Securing your digital assets. Social media monitoring. Storycrafting. Execution. After the storm.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

Brands and branding / Rita Clifton and John Simmons et al. | Clifton, Rita. Auteur

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Social media strategy : marketing and adversing in the consumer revolution / Keith A. Quesenberry | Quesenberry, Keith A.. Auteur

Social media strategy : marketing and adversing in the consumer revolution ...

Livre | Quesenberry, Keith A.. Auteur | 2016

Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp | Steenkamp, Jan-Benedict E.M. (19..-....)

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

La communication de crise / Thierry Libaert | Libaert, Thierry (1959-....). Auteur

La communication de crise / Thierry Libaert

Livre | Libaert, Thierry (1959-....). Auteur | 2010 - 3e édition

Power brands : Measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke | Perrey, Jesko. Auteur

Power brands : Measuring, making, and managing brand success / Jesko Perrey...

Livre | Perrey, Jesko. Auteur | 2015 - Third edition

Emotional branding : the case of Big Brother in France : a project study / Mehdi Berrada | Berrada, Mehdi. Auteur

Emotional branding : the case of Big Brother in France : a project study / ...

Livre | Berrada, Mehdi. Auteur | 2010

Chargement des enrichissements...