The advertising handbook / Sean Brierley

Livre | Brierley, Sean (1966-....). Auteur | 2002 - 2nd ed.

This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and...

Advertising : a very short introduction / Winston Fletcher

Livre | Fletcher, Winston. Auteur | 2010

Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic ori...

Contemporary advertising and integrated marketing communications / William ...

Livre | Arens, William F.. Auteur | 2011 - 13th ed.

Advertising / William F. Arens, David H. Schaefer, Michael Weigold

Livre | Arens, William F.. Auteur | 2012

Dynamics of international advertising : theoretical and practical perspecti...

Livre | Mueller, Barbara (1958-....). Auteur | 2017 - 3e éd.

Advanced introduction to advertising / Patrick De Pelsmacker

Livre | De Pelsmacker, Patrick (1957-....). Auteur | 2022