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Essentials of marketing / Frances Brassington and Stephen Pettitt

Livre

Brassington, Frances

Edited by Prentice Hall Financial Times, an imprint of Pearson Education. Harlow, England - 2005

This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies

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