Harry Potter : comment le petit sorcier est devenu le roi du marketing / Stephen Brown

Livre

Brown, Stephen (1955-....) - économiste. Auteur | Bachelot, François (19..-....). Traducteur

Edited by Dunod - 2005

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

J.K. Rowling : a biography / Connie Ann Kirk

Livre | Kirk, Connie Ann.. Auteur | 2003

The ivory tower and Harry Potter : perspectives on a literary phenomenon / ...

Livre | 2004 - [Ed. with a new epilogue by Lana A. Whited]

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Defenses against the dark arts : the political education of Harry Potter an...

Livre | Nelson, John S. (1950-....). Auteur | 2021

As the publishing sensation of the last half-century, Harry Potter dominates early education in politics. Children, tweens, teens, and adults love it; and most students come to college knowing at least some of it. This dark fantas...

Harry Potter, la magie d'une écriture / Valérie Charbonniaud-Doussaud

Livre | Doussaud, Valérie (1969-...). Auteur | 2012

L'éditeur indique : Le champ d'investigation de cet ouvrage porte essentiellement sur les cinq premiers tomes de la série "Harry Potter" [...]. Après [...] un constat du phénomène (éditorial, social, culturel, critique), l'écritur...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Chargement des enrichissements...