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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman
Livre
Edited by Wiley. Hoboken, N.J. - 2011
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
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