Graphic design : a new history / Stephen J. Eskilson

Livre

Eskilson, Stephen (1964-....). Auteur

Edited by Yale University Press. New Haven - 2007

"This new look at the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 470 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field."--Jacket
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Introduction : the origins of typography and graphic design. From Gutenberg to Bodoni. The nineteenth century, an expanding field. Photography. The advent of graphic design. 1. Art nouveau I : a new style for a new culture. The arts and crafts movement. William Morris's Kelmscott Press. French Art Nouveau. Jules Cheret. Japanese prints. Leonetto Cappiello. Alphonse Mucha. Sensuality and symbolism. Absinthe, the green fairy. Théophile Steinlen. Henri de Toulouse-Lautrec. The United States. Harper's and Japanese prints. The portrayal of young women. William Bradley. Typesetting and competition. Advertising agencies. England. English Art Nouveau. Arthur Liberty and Liberty's. Aubrey Beardsley. The Beggarstaff brothers. 2. Art Nouveau II : Scotland, Austria, and Germany. The Four. The Glasgow School of Art, Celtic revival. Early poster design. Celtic manuscripts and The Four. Charles Rennie Mackintosh. Vienna secession. Gustav Klimt. The secession building. Poster and journal design. Wiener Werkstätte. Werkstätte style. Austrian expressionism : Oskar Kokoschka, Egon Schiele. Germany. Pan and Jugend magazines. Blackletter. Simplicissimus magazine. Hermann Obrist. Henry van de Velde. Peter Behrens. Behrens and AEG. 3. Sachplakat, the First World War, and Dada. Sachplakat in Germany. Lucian Bernhard and the Priester breakthrough. The Sachplakat phenomenon. Ludwig Hohlwein. Posters and typography. The First World War. Wartime propaganda. Emasculating messages. Canadian war posters. The United States. War posters and James Montgomery Flagg. Uncle Sam, an American icon. Howard Chandler Christy. France. The central powers. Realism versus abstraction. Dada. Tristan Tzara. Dada in Paris. Dada in Berlin. Kurt Schwitters and Merz. 4. Modern art, modern graphic design. Montparnasse. Cubism. Guillaume Apollinaire's Calligrammes. Robert and Sonia Terk Delaunay. The London Underground. Frank Pick. Edward McKnight Kauffer. Signage and visual identity. Futurism. "Words in freedom". Lacerba. Vorticism. Book design and typography in Britain. Purism. The machine aesthetic. The new spirit. Art Deco in France and Britain. Poster art : Cassandre and Carlu. The Normandie. Art Deco in Asia. Typography. Bookbinding. Art Deco and colonialism. The 1931 International Colonial Exposition. 5. Revolutions in design. De Stijl. Seeking universal harmony. Typography and journal design. De Stijl redesigned. De Stijl architecture. De Stijl poster design. De Stijl and Dada. Revolution in Russia. The Russian Revolution and the Bolshevik poster. Alexander Apsit, Boris Zvorykin, Dmitri Moor. Russian suprematism and constructivism. Kasimir Malevich, Vladimir Tatlin. A new utopia. Constructivism and Alexander Rodchenko. Alexander Rodchenko, Vladimir Mayakovsky. Photomontage and film. Photomontage. Filmic vision. Gustav Klutsis. Constructivists under Stalin. Film posters : the Stenbergs. El Lissitzky. El Lissitzky in Germany. 6. The Bauhaus and the new typography. Dada and Russian constructivism. German expressionism. Expressionist film. Metropolis. The Arbeitsrat für Kunst. Weimar Bauhaus. Expressionism at the Bauhaus. Constructivism and the Bauhaus. László Moholy-Nagy. Women at the Bauhaus. The 1923 exhibition. Political problems. Dessau Bauhaus. New buildings. Herbert Bayer. "Typophoto". Depoliticization at the Bauhaus. Typography at the Bauhaus. Paul Renner and Futura. The new typography. Die Neue Typographie. Ring Neue Werbegestalter. 7. American art deco and the Second World War. The American magazine. Fortune. Mehemed Agha and Vanity Fair. Condé Nast, Vogue, and Fashion Photography. Cipe Pineles. Alexey Brodovitch. PM Magazine. Government patrons. The Great Depression. FAP posters. Lester Beall. The Museum of Modern Art. The international style. The "machine art" exhibition. The "Cubism and abstract art" exhibition. The "Bauhaus 1919-1928" exhibition. Pulp magazines. Germany in the 1930s. The Nazis and the mass media. "Degenerate art". Typography under the Nazis. John Heartfield's photomontages. The Second World War. Germany. Britain. Russia and France. The United States. Norman Rockwell. 8. The triumph of the international style. "Swiss style". Jan Tschichold. The predominance of Akzidenz Grotesk. Josef Müller-Brockmann. New typefaces. Journal and advertising design. Basel type. Neue Grafik. England and the international style. Stanley Morison. Jan Tschichold at Penguin. Herbert Spencer. American innovators. Saul Bass. Corporate identity in Germany and America. Design at Ulm. Container Corporation of America. Paul Rand. Paul Rand and IBM. Bauhaus masters at American universities. The golden age of logos. The international style in corporate architecture. The tilted E. 9. Postmodernism, the return of expression. Psychedelic posters. British psychedelics. Magazine and album design. Early postmodernism. Push Pin Studio. Album, poster, and magazine design. Postmodern typography. Robert Venturi and Learning from Las Vegas. Mature postmodernism. Wolfgang Weingart. Dan Friedman and April Greiman. Early desktop publishing. Cranbrook Academy of Art. The postmodern book and Richard Eckersley. The Netherlands and Britain. Tibor Kalman. Postmodern architecture. Postmodern typography. Emigre graphics. Digital typefaces and Zuzana Licko. Postmodernism of resistance. 10. Contemporary graphic design. Eclectic experiments. "Grunge" designs. Depoliticized design. Art Chantry. Historicism and appropriation. Fuel. Elliott Earls. Stefan Sagmeister. MTV. The comic book aesthetic. Chip Kidd. Work for hire. Illustration in a digital age. Graffiti. The technology aesthetic. Digital idealism. Wired magazine. Techno type. Web design 1.0 : beginnings. Web 2.0 : interactivity. Viral advertising. Advertising transformed. Motion graphics. Contemporary typography. Arial for everyone. Typography transformed. Jonathan Hoefler. The end of type. Global graphics?. Design it yourself. The "citizen designer". Jonathan Barnbrook. Conclusion. Glossary.

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