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Innovation management and new product development / Paul Trott,...
Livre
Edited by Pearson - 2017
Preface. Acknowledgements. Plan of the book. Innovation management. Innovation management : an introduction. National systems of innovation and entrepreneurship. Technology diffusion and markets. Managing innovation within firms. Operations and process innovation. Managing intellectual property. Managing organisational knowledge. Strategic alliances and networks. Management of research and development. Managing r&d projects. Open innovation and technology transfer. Business models. Product and brand strategy. New product development. New service innovation. Market research and its influence on new product development. Managing the new product development process. References. Further reading. Index.
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