Marketing / Paul Baines, Sara Rosengren, Paolo Antonetti

Livre | Baines, Paul (1973-....). Auteur | 2022 - 6th edition

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society...

Corporate reputation : brand and communication / Stuart Roper, Chris Fill

Livre | Roper, Stuart. Auteur | 2012

Marketing communications : discovery, creation and conversations / Chris Fi...

Livre | Fill, Chris. Auteur | 2016 - 7th edition

La 4e de couv. indique : "This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With con...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan

Drawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocea...

Strategic social marketing : for behaviour & social change / Jeff French & ...

Livre | French, Jeff. Auteur | 2020 - Second edition.

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applyi...

Le grand livre du marketing digital : tendances, outils & stratégies : site...

Livre | Gallic, Claire. Auteur | 2023 - 3e édition

Le digital est un fabuleux terrain de jeu pour ceux qui connaissent sa culture, ses codes et ses techniques. Professionnel ou étudiant, ne restez pas en marge de cette révolution qui peut tant vous apporter ! Apprenez à en maîtris...

Le marketing peut-il sauver le monde ? / Nicolas Lambert

Livre | Lambert, Nicolas (1970-....). Auteur | 2023

Réinventer le marketing pour un monde plus durable est une formidable opportunité d'accélérer la transition vers une économie plus respectueuse de la planète et de l'homme. Cela implique, pour les professionnels du marketing, de s...