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Legends in marketing / series editor, Jagdish N. Sheth, volume editor, David A. Aaker, Contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin

Livre

Day, George S. (1937-....). Auteur

Edited by SAGE - 2016

Volume. 1. Customer and Consumer Insights. Volume 2. Competitive Markets: Structure and Behavior. Volume 3. Strategic Marketing: Assessing and Formulating Strategy. Volume 4. Strategic Marketing: Organizational Orientation and Capabilities. Volume 5. Strategic Management. Volume 6. Innovation and Growth. Volume 7. Marketing in the Firm and Society.

Autres numéros de la revue «Customer and Consumer Insights»Autres numéros de la revue «Competitive Markets: Structure and Behavior»Autres numéros de la revue «Strategic Marketing: Assessing and Formulating Strategy»Autres numéros de la revue «Strategic Marketing: Organizational Orientation and Capabilities»Autres numéros de la revue «Strategic Management»Autres numéros de la revue «Innovation and Growth»Autres numéros de la revue «Marketing in the Firm and Society»

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