Principles of database management : the practical guide to storing, managin...

Livre | Lemahieu, Wilfried (1970-....). Auteur | 2018

Gaining insight into student satisfaction using comprehensible data mining ...

Archive ouverte: Article de revue

Dejaeger, Karel | 2012-04

International audience

Customer Lifetime Value Modeling with Applications in Python and R: Lessons...

Archive ouverte: Type de document indéfini

Baesens, Bart | 2022-09-01

Firms and organisations cannot exist without customers. They essentially constitute the key ingredient to make a firm profitable and add shareholder and societal value. Despite recent technological advances in both data storage as...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Financial modeling and valuation : a practical guide to investment banking ...

Livre | Pignataro, Paul. Auteur | 2022 - Second edition

"Written by the founder and CEO of the world-renowned New York School of Finance, Financial Modeling and Valuation provides clear and systematic guidance on accurately evaluating the soundness of a stock investment. This invaluabl...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...