0 avis
Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre
Livre
Edited by HarperBusiness. New York, NY - 2009
Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does
Description de l'éditeur disponible à l'adresse
The world's most demanding consumers. The archetypes and life stages. Brands that understand. Food: answering the daily question, "what's for dinner?". Fitness: still looking for a holistic solution. Beauty: the next product needs to do it!. Apparel: always hunting, never satisfied. Categories of greatest dissatisfaction: financial services and healthcare. The low-growth economies: Europe and Japan. The optimistic economies: BRIC, Mexico, and the Middle East. Women want more for the world. Conclusion: women ascendant: a future of parity, power, and influence.
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même auteur
Du même sujet
![Marketing management / [Philip] Kotler, [Kevin] Keller | Kotler, Philip (1931-....). Auteur](https://covers.syracuse.cloud/Cover/ICTL/MONO/rOiBjOb1JZj1pj_LevbmEA2/9782326001688/MEDIUM?fallback=https%3a%2f%2fbibliotheque.univ-catholille.fr%2fui%2fskins%2fICTL%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_MEDIUM.png "Plus d'infos sur 'Marketing management / [Philip] Kotler, [Kevin] Keller'")
![Démarrez avec... la méthode Value Proposition Design : comment créer les produits et les services que veulent vos clients / écrit par Alex Osterwalder, Yves Pigneur, Greg Bernarda... [et al.] | Osterwalder, Alexander (1974-....). Auteur](https://covers.syracuse.cloud/Cover/ICTL/MONO/oQyGo89Nw2L1F96vGpYYEw2/9782744066313/MEDIUM?fallback=https%3a%2f%2fbibliotheque.univ-catholille.fr%2fui%2fskins%2fICTL%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_MEDIUM.png "Plus d'infos sur 'Démarrez avec... la méthode Value Proposition Design : comment créer les produits et les services que veulent vos clients / écrit par Alex Osterwalder, Yves Pigneur, Greg Bernarda... [et al.]'")