Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden | Liker, Jeffrey K.. Auteur
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Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden

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Liker, Jeffrey K.. Auteur

Edited by McGraw-Hill. New York - 2011

The definitive inside account of Toyota's greatest crisis'and lessons you can apply to your own company

The most admired company in the world. The oil crisis and the great recession. The recall crisis. Response and the road to recovery. Lessons.

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