Global marketing management / Warren J. Keegan

Livre | Keegan, Warren J.. Auteur | 2002 - 7th ed.

International marketing / Vern Terpstra, Ravi Sarathy

Livre | Terpstra, Vern (1927-....). Auteur | 2000 - 8th ed.

International marketing and export management / Gerald Albaum,...Edwin Duer...

Livre | Albaum, Gerald. Auteur | 2016 - Eighth edition

"International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find t...

International marketing strategy : analysis, development and implementation...

Livre | Doole, Isobel (1954-....). Auteur | 2019 - 8ème édition

Global marketing management / Masaaki Kotabe, Temple University, Kristiaan ...

Livre | Kotabe, Masaaki. Auteur | 2020 - Eighth edition.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Livre | Kotabe, Masaaki. Auteur | 2017 - EMEA édition

"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely ...