Consumer behavior / Leon G. Schiffman, Joe Wisenblit

Livre | Schiffman, Leon G.. Auteur | 2019 - 12ème édition, global edition.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

Livre | Schiffman, Leon G.. Auteur | 2000 - Seventh edition

Consumer behaviour : a european outlook / Leon G. Schiffman,... Leslie Laza...

Livre | Schiffman, Leon G.. Auteur | 2008 - 9th european edition

Le cas pratique en droit civil / Jean-Louis Mouralis,...

Livre | Mouralis, Jean-Louis (19..-....) - juriste. Auteur | 2010 - 4e édition

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Les enjeux de la parentalité / [publié par le Ministère de l'emploi et de l...

Livre | Houzel, Didier (1938-....). Directeur de publication | 1999

Consumer behavior : buying, having, and being / Michael R. Solomon,...

Livre | Solomon, Michael R. (1956-....). Auteur | 2020 - 13th edition

La 4è de couv. indique : "Consumer Behavior : Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture the la...

Consumer behavior / Roger D. Blackwell,... Paul W. Miniard,... James F. Eng...

Livre | Blackwell, Roger D.. Auteur | 2006 - 10th edition

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Éditeur scientifique | 2011 - Third edition

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.Chapter 1: I...