Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Strategic brand management : lessons for winning brands in globalized marke...

Livre | John, Deborah Roedder. Auteur | 2018

Preface. About the authors. Introduction to brand management. Importance of brands and brand management. The blip model: a framework for brand management. Understanding brands and brand meanings. Brands vs. products : types of bra...

Identity-based brand management : fundamentals, strategy, implementation, c...

Livre | Burmann, Christoph (19..-....). Auteur | 2017

Brand management : mastering research, theory and practice / Tilde Heding, ...

Livre | Heding, Tilde. Auteur | 2020 - Third Edition.

La quatrième de couverture indique : "Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going...

Disruptive branding : how to win in times of change / Jacob Benbunan, Gabor...

Livre | Benbunan, Jacob. Auteur | 2019

Introduction : why it is vital to explore disruptive branding. Convergence and divergence : what change means for brands. What makes you tick : define what drives your organization. Strategy made visible : bring your idea alive th...

Brand success : how the world's top 100 brands thrive and survive / Matt Ha...

Livre | Haig, Matt. Auteur | 2011 - 2e édition