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Agile marketing : unlock adaptive and data-driven marketing for long-term success / Neil Perkin
Livre
Edited by Kogan Page - 2022
"Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. This book covers areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation. It also features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.
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