Risk management and financial institutions / John C. Hull

Livre | Hull, John C. (1946-....). Auteur | 2018 - Fifth edition

"Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets—and their potential dangers. Inside, you’l...

Contemporary issues in luxury brand management / edited by Sylvie Studente ...

Livre | Studente, Sylvie (19..-....). Directeur de publication | 2023

"This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty y...

Luxury retail management : how the world's top brands provide quality produ...

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 2012

Chapter 1 : Luxury and Brand Power. Chapter 2 : The Distribution Models of Luxury. Chapter 3 : The Different Outlets of Luxury Distribution. Chapter 4 : The Internet as a Channel of Distribution. Chapter 5 : Luxury Store Location....

Designing luxury brands : the science of pleasing customers' senses / Diana...

Livre | Derval, Diana (19..-....). Auteur | 2018

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Managing luxury brands : a complete guide to contemporary luxury brand stra...

Livre | Cattaneo, Eleonora (19..-....). Éditeur scientifique | 2023

La 4è de couv. indique : "Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury B...