Business research methods.

Livre

Quinlan, Christina

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Part I: Introduction -- 1. Introducing Business Research -- 2. Developing Research Skills -- 3. Understanding Research Ethics -- 4. Understanding Research Philosophy and The Role of Theory -- Part II: Beginning the Research Process -- 5. The Literature Review -- 6. Quantitative Research: An Introduction -- 7. Qualitive Research: An Introduction -- 8. Research Methodology and Design -- 9. Understanding Populations and Sampling -- 10. Writing the Research Proposal -- Part III: Data Gathering -- 11. Fieldwork and Observation -- 12. Interviews and Focus Groups -- 13. Surveys and Questionnaires -- 14. Attitude Measurement -- -- Part IV: Dealing with Data -- 15. Managing Data and Introducing Data Analysis -- 16. Analyzing Qualitative Data -- 17. Analyzing Quantitative Data -- 18. Completing and Presenting the Research.

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