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The strategy and tactics of pricing : a guide to growing more profitably.

Livre

Nagle, Thomas T. (1951-....)

For MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

1. Strategic Pricing 2. Economic Value 3. Price and Value Communication 4. Price Structure 5. Pricing Policy 6. Price Competition 7. Price Level 8. Measurement of Price Sensitivity 9. Financial Analysis 10. Specialized Strategies 11. Creating a Strategic Pricing Capability 12. Ethics and the Law.

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