Consumer behaviour and digital transformation / Ayantunji Gbadamosi. | Gbadamosi, Ayantunji
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Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre

Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

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