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Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.
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Support your students' research project with robust and pragmatic guidance on the entire process. This book introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.
<div class="c-no-headers-number-list_container"> <h3>Brief Contents</h3> <ol> Research, reflective diaries and the purpose of this book Generating a research idea and developing your research proposal Critically reviewing the literature Understanding research philosophy and approaches to theory development Formulating the research design Negotiating access and research ethics Selecting samples Obtaining and evaluating secondary data Collecting primary data using observation Collecting primary data using interviews and diaries Collecting primary data using questionnaires Analysing data quantitatively Analysing data qualitatively Writing and presenting the project report </ol> Appendix 1: Systems of referencing Appendix 2: Calculating the minimum sample size Appendix 3: Guidelines for non-discriminatory language </div>.
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