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Game changer : how strategic pricing will reshape your business, your market, and society / Jean-Manuel Izaret, Arnab Sinha.

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Izaret, Jean-Manuel

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their book 'Game Changer', Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures.

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