Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk.

Livre

Vaynerchuk, Gary

In his 2013 bestseller 'Jab, Jab, Jab, Right Hook', Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivising new styles of content. New skills are necessary to create advertising that builds brand and sales. In this book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the 'TikTokification of Social Media'.

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