Syracuse

Marketing strategy for the creative and cultural industries / Bonita M. Kol...

Livre | Kolb, Bonita M.. Auteur | 2016

Marketing research : a concise introduction / Bonita Kolb

Livre | Kolb, Bonita M.. Auteur | 2018 - 2nd edition.

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with pr...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Auteur | 1999 - 2nd edition

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Éditeur scientifique | 2011 - Third edition

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.Chapter 1: I...

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawa...

Livre | Kotler, Philip (1931-....). Auteur | 2017