Syracuse

Contemporary issues in marketing : principles and practice / Edited by Ayan...

Livre | Gbadamosi, Ayantunji. Auteur | 2019

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

The art of the start 2.0 : the time-tested, battle-hardened guide for anyon...

Livre | Kawasaki, Guy (19..-....). Auteur | 2015 - Revised and expanded edition.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Pu...

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Burn the business plan : what great entrepreneurs really do / Carl J. Schra...

Livre | Schramm, Carl J. (19..-....). Auteur | 2018

What does it take to start a successful business? Carl J. Schramm, called by The Economist "the evangelist of entrepreneurship," explains what really matters and what doesn't. Business schools teach the importance of business plan...

Marketing management / Kotler & Dubois

Livre | Kotler, Philip (1931-....). Auteur | 2000 - 10e édition

How to start your own business : and make it work / consultant editor, Cher...

Livre

This is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up...