Syracuse

Contemporary issues in marketing : principles and practice / Edited by Ayan...

Livre | Gbadamosi, Ayantunji. Auteur | 2019

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Burn the business plan : what great entrepreneurs really do / Carl J. Schra...

Livre | Schramm, Carl J. (19..-....). Auteur | 2018

What does it take to start a successful business? Carl J. Schramm, called by The Economist "the evangelist of entrepreneurship," explains what really matters and what doesn't. Business schools teach the importance of business plan...

Essentials of entrepreneurship and small business management.

Livre | Scarborough, Norman M. - Ninth edition

With a practical, 'hands on' approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.Brief Contents SECTION I: THE...

Make money while you sleep / Lucy Griffiths

Livre | Griffiths, Lucy. Auteur | 2021

La quatrième de couverture indique : "What if you could earn money doing what you love? What if you could live more and work less? What if you could Make Money While You Sleep? You can! Forget the old ways of unhealthy working hou...

Disciplined entrepreneurship workbook / Bill Aulet

Livre | Aulet, Bill. Auteur | 2017

Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper int...

Entrepreneurship : the practice and mindset / Heidi M. Neck, Babson College...

Livre | Neck, Heidi M.. Auteur | 2018