Syracuse

Contemporary issues in marketing : principles and practice / Edited by Ayan...

Livre | Gbadamosi, Ayantunji. Auteur | 2019

Consumer behaviour and digital transformation / Ayantunji Gbadamosi

Livre | Gbadamosi, Ayantunji. Auteur | 2024

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understa...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Essentials of entrepreneurship and small business management / Norman M. Sc...

Livre | Scarborough, Norman M.. Auteur | 2019 - Ninth Edition

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Make money while you sleep / Lucy Griffiths

Livre | Griffiths, Lucy. Auteur | 2021

La quatrième de couverture indique : "What if you could earn money doing what you love? What if you could live more and work less? What if you could Make Money While You Sleep? You can! Forget the old ways of unhealthy working hou...

Entrepreneurship and small business : start-up, growth and maturity / Paul ...

Livre | Burns, Paul (1949-....). Auteur | 2011 - Third edition

'Entrepreneurship and Small Business' includes information on accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship