Syracuse

Modélisation des décisions de gestion / Laurent Delaloye, Emmanuel Fragnièr...

Livre | Delaloye, Laurent (19..-....) - économiste. Auteur | 2001

Risk management : safeguarding company assets / Emmanuel Fragnière and Geor...

Livre | Fragnière, Emmanuel. Auteur | 2007

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Du management au marketing des services : améliorer la relation client, dév...

Livre | Meyronin, Benoît. Auteur | 2011 - 2e éd.

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Le marketing des services / Denis Lapert, Annie Munos

Livre | Lapert, Denis (1947-....). Auteur | 2009 - [2e édition]

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001

The new relationship marketing : how to build a large, loyal, profitable ne...

Livre | Smith, Mari (1966-....). Auteur | 2011

"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the pop...