Syracuse

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Tourism economics and policy / Larry Dwyer, Peter Forsyth and Wayne Dwyer

Livre | 2010

Du tourisme durable au tourisme équitable : quelle éthique pour le tourisme...

Livre | Schéou, Bernard (1966-....) - enseignant-chercheur en économie. Auteur | 2009

L' économie touristique ou une croissance accessible / Léonce Deprez

Livre | Deprez, Léonce (1927-2017). Auteur | 2006

Current issues in international tourism development / edited by Elizabeth M...

Livre | 2005