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Gaining and sustaining competitive advantage / Jay B. Barney

Livre

Barney, Jay B.. Auteur

Edited by Pearson. Upper Saddle River, NJ - 2011

PART I: The Logic of Strategic Analysis : Chapter 1. Introduction: What Is Strategy ?, Chapter 2. Firm Performance and Competitive Advantage, Chapter 3. Evaluating Environmental Threats, Chapter 4. Evaluating Environmental Opportunities, Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View. PART II: Business Strategies : Chapter 6. Cost Leadership, Chapter 7. Product Differentiation, Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty, Chapter 9. Tacit Collusion: Cooperation to Reduce Competition. PART III: Corporate Strategies : Chapter 10. Vertical Integration Strategies, Chapter 11. Diversification Strategies, Chapter 12. Implementing Corporate Diversification, Chapter 13. Strategic Alliances ,Chapter 14. Merger and Acquisition Strategies, Chapter 15. International Strategies.

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